Consumer Data

Loop je profiel eens op de volgende punten na:

Voeg een duidelijk logo toe aan je profielfoto volgens de richtlijnen voor Pinterest-afmetingen: 165 x 165 pixels.
Maak een opvallende omslagfoto die je merkstijl weerspiegelt.
Schrijf een korte samenvatting die je merk nauwkeurig definieert en voeg ...

Therefore, don't focus on your existing network, but on your ideal follower. Who are you creating your content for and who do you want to attract?


Work with fixed formats
People love nothing more than clarity. That's why the fixed formats on all social channels work so well. You probably know them ...

Fit For Free
Fit For Free knows how to respond very well to the needs that exist. Gyms are closed and the intention is that everyone stays home as much as possible. But the need to exercise is there in their target group. After all, it is spring and many people normally go to exercise now to be fit ...

When you post a message, you can tag a location. Have you visited a nice restaurant, or are you on the (in your opinion) whitest beach in the world, and do you want to share this? That is possible, but keep in mind that others can see where you are (and that they can see that you are not at home ...

De berichtenteller op NAKD’s Instagram staat ondertussen op 298K. Op Pinterest verschijnen tientallen foto’s van meiden met hun favoriete outfit in een gezellig instagrammable straatje. Zelfs TikTok staat vol fashion-hacks en outfitinspiratie, waarin ze gebruikmaken van de NA-KD-community door ...

Another advantage is that with ephemeral content it is generally easier to reach a younger target group.

Especially among the young target group, the attention span is low. They will not quickly read an entire blog post or watch a video, unless they are really interested in that content at that ...

I will be the last to say that it is not important to be visible on social media and to build a good brand name. However, I do believe that this alone is not enough. You will also have to actively build a community on your own channel. In this article I will explain why I think this and how you can ...

A simple photo sharing app, that's how Instagram started on October 6, 2010. Ten years later, it turns out to be the most influential social media app among young people of all time. From finding your tribe to taking action and from talking to your bestie to sharing memes or buying a new bag ...

Marketing and communication departments use their social media extensively. However, B2B organisations in particular are missing out on potential, particularly in the 'social' part of 'social media'. Recent research has shown that a broader use of social media, for example in an employee advocacy ...

customer’s personal assistant. Gartner predicts that by 2022, approximately 70 percent of all customer interactions will be via chatbots, machine learning and mobile messaging. In addition, consumers are increasingly open to purchasing via chatbots. There are also almost 1 billion voice assistants ...