Fit For Free
Fit For Free knows how to respond very well to the needs that exist. Gyms are closed and the intention is that everyone stays home as much as possible. But the need to exercise is there in their target group. After all, it is spring and many people normally go to exercise now to be fit for the summer. Fit For Free has responded cleverly to this by using Facebook videos. They post a daily live video on Facebook with a sports lesson that
And then you might think: how can Fit For Free make money from this, since they do this for free industry email list and for everyone? This extra service is an investment for later. They are busy building positive brand awareness, so that in the future they will be top-of-mind for people who want to take out a gym membership.
Fit for Free video Facebook.
Coolblue
Coolblue plays very well on the communication between company and consumer. They explain in a video on Facebook what has changed in the delivery method and inform their customers in a personal way. This creates clarity for the consumer, which is very important. The consumer will appreciate this more than when a company does not respond or is not clear about certain information. In other words, you are already more top-of-mind than a company that does not do this.