Therefore, don't focus on your existing network, but on your ideal follower. Who are you creating your content for and who do you want to attract?
Work with fixed formats
People love nothing more than clarity. That's why the fixed formats on all social channels work so well. You probably know them from Instagram and how we capture them in a hashtag: #storyoftheday #fridayfeeling #behindthescenes and #mondaymotivation .
Choose a fixed format, time or day on which you are visible on Stories. Bonus: this way you don't have the fax lists pressure and anxiety of having to think of or post something every time, but you can plan it in your agenda. You can also work ahead with recording videos. Long live the content calendar!
Aim for interaction
The goal of Stories is to connect with your target audience. The time of one-way traffic and broadcasting is behind us. So strive to create content that leads to interaction. Unfortunately, LinkedIn is still far behind with the interactive possibilities compared to Instagram Stories (such as polls, questions, quizzes and IG live). That is why there is actually only 1 call-to-action possible on LinkedIn and that is the call to "contact me". Or "if you want to receive this whitepaper, leave your email address in the comments".
What are your experiences?