I will be the last to say that it is not important to be visible on social media and to build a good brand name. However, I do believe that this alone is not enough. You will also have to actively build a community on your own channel. In this article I will explain why I think this and how you can work on your own online community.
Facebook, Instagram, LinkedIn, Twitter, we use them all both professionally and country email list basis. According to the National Social Media Survey 2020 by Newcom , no less than 96% of Dutch people are active on social media. All major social media platforms have grown in use compared to last year. The biggest increases in numbers are Instagram (+710,000 users) and YouTube (+430,000 users). WhatsApp is the most popular platform in the Netherlands with 12.1 million users.
It therefore comes as no surprise that more and more companies are gratefully using social media. For example, to get in touch with their target group. On LinkedIn alone, more than 30 million companies are active worldwide and this number is growing every day. Not so strange, if you consider that an advertisement on LinkedIn can theoretically reach 12% of the world's population.