Consumer Data

We have all kinds of friends and so many that it is almost impossible to classify them all, but the list never lacks talkers, funny ones, leaders, hyperactive ones, overprotective ones, an endless number of characteristics that make them unique and different. In the same way we can talk about the ...

Did you know that nearly 98% of IEs use tools and metrics to improve their performance?

This was one of the data revealed by the study Tech Trends: Benchmarks of tools for teaching institutions (if you are fluent in Portuguese, we highly recommend it).

Such a staggering number helps reinforce the ...

Did you see the video that went viral?

Lately, we often hear our friends talking about a video, a meme or a photo that went viral on social media.

They are called viral because of the rapid way in which the message reaches and permeates all social networks. Some viral videos travel around the ...

Google penalties are the red card of SEO. Find out what they are, how to identify if your site has been penalized, and how to recover!

You create a website. You write good articles. You choose keywords relevant to your business. Then, you start converting visitors into leads and nurturing the user ...

Implementing a marketing strategy can present some obstacles. Learn some actions you can take to improve your results!

Thinking about strategies to promote a company is not an easy task. You need to think about size, budget and various other issues before investing in any brand promotion.

To reach ...

Halloween is my favorite time of year, and it's because it's the only time of year when we all get a chance to pretend to be someone else.

What was once a celebration reserved only for children is now welcomed by people of all ages, who prepare their costumes to go to a party, ask for candy, or ...

Hello everyone, it is a pleasure for me to write again for this wonderful digital community, and how could I not do so if by illustrating and explaining topics about digital marketing, I am also reviewing and learning new things.

In addition, I have the opportunity to delve into fundamental topics ...

When it comes to Content Marketing, SEO is the foundation of the strategy.

Here at Rock Content, for example, we increased our blog's organic traffic by 1,772% in just 12 months. That gives you an idea of ​​the potential of Search Engine Optimization , right?

Investing in SEO is cheaper and brings ...

Understand why color psychology in web design can delight customers and create business.

Who has never heard the question: “ What is your favorite color ?” I think that everyone has been haunted by this question since childhood. Right? The role of colors has a lot to do with our daily lives. It is ...

Our world is full of dualities: good and evil, body and soul, black and white. But there are grey areas where these two sides of the coin are difficult to distinguish.

The same goes for products and services: it is easy to identify soap as a product and a haircut as a service. But what about ...