This was one of the data revealed by the study Tech Trends: Benchmarks of tools for teaching institutions (if you are fluent in Portuguese, we highly recommend it).
Such a staggering number helps reinforce the importance that tools have and can play in your institution, even if they are not being used as they should be.
To analyze the performance of your Educational Institution, it is whatsapp philippines very important to define metrics and adopt tools to support all the work that is being done.
By following these steps, it is possible to discover what can be changed or maintained to achieve better results.
And to help you choose the metrics you should calculate and which are the best tools to adopt, we prepared this post.
How to define your IE metrics
To choose which metrics will be your IE, you need to be clear about which objectives you want to achieve in order to define how to measure your efforts.
In addition to that, it is very important not to associate this data with indicators known as vanity metrics.
Although they are not completely dispensable, metrics such as the number of likes, shares and followers should be observed, but they will not fully determine the success of your IE's digital marketing campaign.
What should be analyzed are the metrics that offer information on the attraction of new students, the conversion rate of the education funnel, the return on investment of spending on campaigns, among others.
Types of metrics
Each institution has its own particularities and this is reflected in the specific objectives they aim to achieve. With this in mind, we have separated some metrics that may be interesting to evaluate the strategies practiced by your IE.