You create a website. You write good articles. You choose keywords relevant to your business. Then, you start converting visitors into leads and nurturing the user through email marketing. As a result, you close several deals.
Good job, you're on the right track!
At this point, you already understand how efficient Inbound filipina telegram marketing techniques and content generation are, which is reflected in the financial health of the company.
But one day, you notice that visits to your site have dropped.
Checking on Google, a diagnosis is made: some of your pages have lost positions. Or worse, they have simply disappeared from the search results.
Do you know why this happened?
Your site was probably penalized by the search engine, which ended up breaking your sales funnel chain, harming the performance of the business as a whole.
It's a sad story, but it happens.
But don't worry. For every problem, there is a solution.
In this article, you will learn what Google penalties are, how they impact your SEO strategy , and what to do to combat them.
What is a Google penalty?
As in any other area, a penalty is intended to punish an error, failure or an attitude of bad faith.
In the world of sports, a penalty is applied to an athlete who breaks the rules established in the regulations, using illegal resources to improve his performance, such as the use of illicit substances or violation of the regulations.
It's exactly the same in the digital world.
As one of the main traffic acquisition tools on the Internet, search engines have rules to position the best pages at the top of the results pages, also known as SERPs.
It's simple: when they are violated, there are retaliations.
This is the way developers have found to avoid using techniques that harm the user experience and focus only on achieving benefits.
Practices that violate Google's good behavior guidelines are called black hat , a topic that will be discussed later.