What was once a celebration reserved only for children is now welcomed by people of all ages, who prepare their costumes to go to a party, ask for candy, or simply feel different.
That Halloween magic also affects brands, which, like us, have the opportunity to express their playful and fun side. Even the most serious brands find benefits in it, as they manage to show their human side and generate more closeness with their customers.
Additionally, taking Halloween-related actions can philippines whatsapp number help you achieve other goals, such as:
Increase sales in the short term
Attract new clients or followers
Build loyalty among your current customers and generate engagement
Arouse interest and visibility in your brand
Or simply promote it on social networks
Content marketing tactics to implement for Halloween
Disguise your brand
Add seasonal elements to your logo a week before Halloween and use it on your website, blog, social media, and newsletters. You can even get inspired by Google Doodles. (See all Halloween Doodles since 1999 here . )
Launch contests
Invite your followers on social media to share photos or videos of their costumes, their pets' costumes, Halloween makeup, etc. You can even hold story contests related to the season. You can choose the winners by the number of likes, by a jury's decision, or even at random. Of course, avoid complicated mechanics and offer prizes that are worth the effort of your followers. If you want to learn more tips for developing your contest, click here.
Post on your blog
Create Halloween-themed content that will appeal to your customers. For example, if you have a fashion trends blog, you can share articles about costumes and looks for the holiday. If you have a recipe blog, you can't miss Halloween dishes. If you have an art blog, you can share a gallery of the scariest works of all time. Think about how you can relate your blog's themes to the season and get to work! Find some inspiration here .