Lately, we often hear our friends talking about a video, a meme or a photo that went viral on social media.
They are called viral because of the rapid way in which the message reaches and permeates all social networks. Some viral videos travel around the world almost at the speed of light and, before you know it, the video went from being created in Argentina, just to give an example, to being seen, in a few minutes, in Asia and Europe.
Facebook, Instagram, Twitter and one of the strongest in this philippines mobile number example type of marketing, YouTube , are the networks where these contents behave naturally, or rather their habitat.
How does virality work?
A viral marketing strategy is not easy to create, since its virality depends on the reaction of the target audience. If the content is not attractive or funny enough or generates a reaction that people want to share with their contacts and friends on social networks, it will not be able to go viral. However, if, on the contrary, it achieves all of the above, it will be easy for it to spread on social networks.
A favorite phrase of customers
I want my video to go viral. But to do that, you first need to create a video or any other content that is engaging. I mean any other, because it can really be any format, but keep in mind that audiovisual content is more powerful than an image or a gif.
After you have created it, you must publish it on the networks of a specific brand or on your own networks. The next step is to create actions and tactics to spread it. After this, you must wait for it to have the intended reach, so that everyone begins to share it throughout the network.
Many times, virality happens by accident. I would dare say that most viral videos are natural, that is, without the objective of making it go viral.
“Viral marketing is marketing that creates interest and potential purchases through messages that spread like a virus, quickly and from person to person.”
Viral marketing has a few different uses and some advantages. Let's start with the ways to do it.
Viral with reward
This is content that offers a reward for helping to spread it. In this case, the incentive is for the person who forwards the message to other contacts through a social network. You have to keep in mind that if the message helps the participation of the people who will receive the email, it will be more effective, since you will also involve them in generating a connection with the brand.