An Internet marketer must understand some areas of this science, in particular:
Theory of archetypes
It has been successfully used in branding for several decades. Companies whatsapp number australia that use universal images that refer us to archetypes when creating their brands are more competitive. To understand this fascinating topic, read the book "The Hero and the Rebel", written by a follower of Carl Jung in collaboration with the former vice president of the international advertising agency Young & Rubicam!
This book suggests that all people can be classified into just 12 archetypes. They differ from each other in their makeup/values/aspirations.
12 archetypes according to Pearson.
At the moment, many well-known companies focus on very specific client archetypes when developing advertising strategies. For example, Nike regularly cultivates the image of the Hero in its advertising.
Examples of the orientation of large companies on 12 archetypes.
It may seem that all this "abstruse stuff" is the lot of corporations with multi-billion dollar budgets, but it is not so. We regularly use archetype orientation at the level of advertising small and medium businesses. In particular, when choosing a background image for a website. This allows us to hint to a potential client: "like-minded person, you have come to the place where you are expected."