Strategy & Planning (The Blueprint)

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mdabuhasan
Posts: 228
Joined: Tue Jan 07, 2025 4:54 am

Strategy & Planning (The Blueprint)

Post by mdabuhasan »

Define Your Ideal Customer Profile (ICP) & Buyer Personas: peru cell phone number data Deeply understand who you want to attract. What are their demographics (B2C) or firmographics (B2B)? What are their pain points, goals, and where do they seek information? This is the absolute first step.
Set Clear Goals & KPIs: What constitutes a "lead"? How many do you need? What's your target conversion rate? Define metrics like Cost Per Lead (CPL), Lead-to-Opportunity Conversion Rate, and Sales Cycle Length.
Map the Buyer's Journey: Understand the stages your potential customer goes through, from awareness to decision. Your system should cater to each stage.
2. Lead Attraction Channels (The Magnets):

This is where you bring potential leads into your ecosystem.

Search Engine Optimization (SEO): Optimize your website content (blog posts, service pages, product descriptions) for relevant keywords to rank high in organic search results. This attracts passive leads who are actively searching for solutions.
Local SEO is crucial for businesses in Bangladesh targeting specific cities like Rajshahi, Sylhet, or Khulna.
Content Marketing: Create valuable, relevant content (blog posts, whitepapers, ebooks, videos, infographics, case studies) that addresses your target audience's pain points and positions you as an expert.
Paid Advertising (PPC & Social Media Ads): Run targeted campaigns on Google Ads, Facebook Ads, LinkedIn Ads, etc., to reach specific demographics or businesses with high-intent keywords or tailored messaging.
Social Media Marketing: Engage with your audience, share valuable content, and build communities on platforms where your ideal customers spend their time.
Email Marketing: For outbound prospecting (compliant with consent) or nurturing existing contacts.
Offline Channels: For some industries, trade shows, networking events, or even direct mail can still be effective, often feeding into your digital system.
Referral Programs: Encourage existing satisfied customers to refer new leads.
3. Lead Capture Mechanisms (The Nets):
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