Companies that sell their products through retail know that trade marketing and merchandising are essential to sales success. Research shows that most shoppers make their purchases at the point of sale.
Therefore, of course, it is very important for all these companies:
Use your trade marketing budget effectively
One of the ways of such optimization is monitoring the positions of your company in retail outlets and assessing the quality of work of your company's sales personnel. Our company has had good experience of such monitoring.
Our auditors visited retail outlets of various formats in the saudi arabia cell phone number list largest cities of the country on a daily basis. They collected information on the product representation, the share of brands on the shelf, the condition of the company's retail equipment, promotions, compliance with standards, etc. Our data allowed the client to see the situation in retail on a weekly and monthly basis, promptly respond to problems (down to individual retail outlets), and properly motivate the work of sales representatives. According to the client, this project helped him significantly increase the efficiency of the sales team, eliminate cases of using retail equipment for competing brands, and optimize merchandising.
In addition, we regularly carry out projects in retail chains and outlets to solve our clients’ problems.
Based on many years of experience, we have developed a product called “Merchandising Index”.
Merchandising Index is a product that allows monitoring virtually any indicators at retail outlets to meet the client’s goals and objectives.