Gamification strategies to boost e-commerce sales customers have to finish certain tasks or purchase a . Product to unveil the offer these limited time offers play on customers' curiosity gap between . What they know and what they want to know this gap triggers a psychological response . And builds anticipation, motivating customers to take specific actions, such as adding items to their . Cart or clicking through an email, just to uncover the discount amountfor example, fatty15 taps .
Into the curiosity trigger via its mystery email it motivates hospital mailing email list buyers to seal the deal . Before the time runs out without mentioning what’s in the offercharlotte’s web promotes mystery discounts . offers packed with website pop-ups they reveal a maximum discount . Offer and gamify the reveal by urging customers to pick a tile to reveal the . Discounted amount7limited-time free shippingbaymard institute’s research discovered that 50% of cart abandonment is due to .
Additional costs, such as shipping to tackle this, offering free shipping for a short time . Is a great way to win back those buyers and get them to load up . Their cartsto inspire customers to buy, combine free shipping offers with other discounts, as mvmt . Did in their sms they launched their free shipping with sitewide sale offers for a . Limited time of two daysto recover abandoned carts, track your customer’s activity on the storefront .