As the economy slowed, consumers became more selective about which brands they decided to spend their money on. The brands that stood out were those that treated their customers with respect, provided overseas data good products and services, and built a real relationship with their customers. With this, social media and mobile apps also became an essential part of the consumer journey.
The key is to understand your customers’ needs and start a conversation. Not about your products and services, but about what your consumers want.
Being Customer Centric is about anticipating your customer's needs .
First steps to becoming a Customer Centric company
Your company must have a culture that is passionate about the customer. They must believe that without the customer the business will not succeed (which is, in fact, true);
Your company must be committed to developing products and services that directly meet the needs of your customers ;
Must be committed to developing a customer relationship based on maximizing products and services;
Must create customer relationship strategies carefully developed based on data and analysis, always focusing on maintaining loyal and profitable customers for the business;
How do I measure the success of my Customer Centric strategy?
There is no rule for measuring the results of your Customer Centric strategy. Each company will have its own way of doing this analysis based on the result it seeks to achieve or the improvement it wants to implement. However, there are two main metrics that must be carefully measured.