Facebook, Snapchat, Instagram, YouTube, LinkedIn, Pinterest… As an organization, you have a lot of choice to use one or more platforms as a means of communication. You often use as many social media channels as possible to reach your target group. But chances are that you can't see the forest for the trees. Which platform is best to choose?
Thoughtful choice
The choice of a social media platform should not depend on what is currently the most popular platform. You should base the choice on your social media strategy, in which you describe, among other things, what you want to achieve online. Think about:
Monitor for questions and complaints.
More interaction with your target group(s).
Generating more traffic to your website.
In order to choose the right platform, it is important to know your target group wel phone number library Think of interests, what they expect from you, but also on which channels they are active. For example, you can choose Facebook, because it is the largest platform at the moment, but if your target group is hardly on it, it is a waste of your time.
5 social media platforms compared
The infographic below from Constant Contact will help you on your way. They have listed five social media platforms (Facebook, Twitter, LinkedIn, Instagram and Pinterest) with corresponding information.
In addition, you will find a short explanation for which purposes you can best use the platform, and for which sector this is a good choice. Unfortunately, the makers only focus on the five social media platforms mentioned. Perhaps they will come up with a sequel to this visual in which an overview of other platforms is given.
Want to learn more about the possibilities of Facebook, Twitter, LinkedIn, Pinterest or Instagram? Scroll down to view the infographic. For a larger version, click on the image.