Author: Joanna Katarzyna Wieczorek

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Other examples of content marketing include e-books and infographics , which provide more comprehensive information on topics related to a company’s business. These materials are often used as lead generation tools, where users exchange their contact information for access to premium content. Newsletters are also a great example of content marketing – regularly delivering valuable content straight to recipients’ inboxes helps build long-term relationships with customers.

With these forms of content, brands can effectively engage their audiences, build trust and loyalty, and in the long run, convert those audiences into customers.


Founder of Gradient Marketing and Digital & E-Commerce Manager at Biodio. Responsible for the development of the hempking.eu, biozdrowy.pl and biowen.eu brands. In the internet marketing industry fusion database since 2016, and for over 8 years specializing in SEO and website positioning . She started her career in an agency and currently focuses on in-house work and as an independent marketing specialist. She has a psychology degree, which she effectively translates into marketing strategies in