Instagram shopping: a way of social commerce.
You're scrolling through your Instagram feed and see the perfect 'little black dress'. You click 'shop now' and complete the purchase directly in the app. Then you can just scroll on and see the updates from your friends. It's that simple!
Still not sure if setting up a social media store is right for your brand? Here are five reasons why social commerce is worth a try:
1. Target your audience directly
We now know that you can set up your social media ads very specifically for your target group. whatsapp number list The incredible wealth of customer data allows you to adjust your ads very specifically and target your target group . Social commerce offers the opportunity to promote products to that specific target group. You can link your products directly to your ad in your social shop.
2. Sales moves to social media
80% of shoppers find inspiration and search for products on Instagram and Facebook. 90% of people on Pinterest (pinners) make a purchase decision on Pinterest, and 70% discover new products there. So your product should not be missing! Social commerce brings marketing and sales even closer together. The social media marketing advice is: bring your message where your target group is active. This now also applies to sales: sell your products where your target group is. So why would you not offer your products via social media?