How can your site benefit from neuromarketing, specifically?

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Neuromarketing has a special importance in the digital world. We are constantly looking for ways to convey the idea of ​​meeting needs, now and here, to the consumer with as short but comprehensive content as possible. Therefore, the goal is to find a way to: descriptively - tickle the imagination and achieve interest, and literally - observe the reaction in the cortex.

Surveys of respondents' reactions to various stimuli show that the following guidelines will ensure maximum performance for your website:

Colors and action. Research unequivocally indicates that the visual country email list cortex responds best to color contrast. If the web design is already oversaturated with colors, it will be difficult to achieve a contrast effect and highlight a certain segment. That's why it's very important to choose the right colors and use them in the right way, in order to emphasize what you intended and get the customer to react the way you planned. An excellent example of contrast is showing the state BEFORE in black and white, and the state AFTER in color. Also, websites with a traditional, vertical, format have better throughput and higher ratings than horizontally oriented ones.
Social networks. The company's website should be synchronized with the dynamics on social networks. Numbers quickly and easily attract attention. Social network widgets show the number of shares of a given content. However, site visitors perceive this figure as a numerical state of consumers who choose and support a certain option. When guaranteed free choice, the majority, surprisingly, choose to remain part of the larger group. If a large number of consumers opt for a certain product, we have more confidence in the credibility of the advertisement.

Recommendations. Consumer recommendations on social networks can easily become an integral part of the site and additional (free) advertising. For example, comments from Twitter can easily be incorporated into the home page of the site. If you put a star ( favorite button) on a positive comment about the business, you will show your gratitude for the recommendation (the personal relationship with the customer is enhanced, which is at the price), and at the same time you will simply store all recommendations in Favorited tweets . From there, you can sort and use them as needed.

Certificates, memberships, awards... find their place on the home page of the site. If you have a certificate, you are a member of a successful corporation or association, if you have been awarded for your work, feel free to brag. Of course, a modest note in the footer of the page is sufficient.