Make your CTA buttons stand out by giving partners email lists them a vibrant and different color that is not often used in your website design.
It's important to add contrast to your pop-ups, banners, and CTA buttons. Make sure to use colors that are legible. Transform your content and let your colors help you with conversion rates and website impressions.
Add trust badges to your web pages
Some brands have seen up to a 58.29% increase in conversion rates due to trust badges. When a business receives a great review on websites like TrustPilot, Glassdoor, Capterra, or Yelp, they are contacted and asked to add a widget to their website that displays the review badge.
If you have some big brands among your clientele, mentioning their logos on your homepage can boost sales by building trust. Visitors develop a sense of confidence from the start and get the motivation to keep moving through the website.
Trust badges are similar to word-of-mouth marketing in this digital world. Not only do they impact your band’s conversions and trust, but they also help your homepage look appealing while offering trustworthiness and authenticity to your visitors.
Develop relevant and attractive images.
As we all know, adding real images builds trust among website visitors. Well, this is not the only benefit you get from having stunning images.
While breaking up the monotony of website text content, relevant images offer your visitors a boost towards conversion.
Visual content is a great way to showcase what you say through text, images have the potential to increase your conversion rates by over 40%, give your web pages the perfect feel and boost brand reputation.
Conclusion
Marketing campaigns not only retain existing customers but also attract new customers to improve website traffic. The goal of every business is to increase its bottom line and such marketing campaigns drive traffic to your website.
After using all the resources to optimize conversion rates, it becomes even easier for brands to achieve their goals and grow their business.
Conversion rate optimization practices give you clarity and relevance, apart from this, these practices take care of customer anxiety, distractions, and urgency to purchase to give you better results. GetApp, an established software review and recommendation engine, featured Poptin in their “ Top 10 Highly Rated Lead Generation Software ” report.
With an overall rating of 4.8, poptin was mentioned as one of the top-rated lead generation software with an overall positive rating of 98% .