Mexico has already reached

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Great opportunity for Fintech and Insurtech Unbanked and uninsured consumers and entrepreneurs have faced inaccessible models from banks and insurers. And as a result, space has opened up for the emergence of more than 500 Fintechs growing at more than 14% annually. And more than 80 Insurtechs according to Endeavor's study on the Insurtech Panorama in Mexico . With such a large market and accelerated digital inclusion but lagging banking inclusion, there is now a huge competition to generate prospects in the financial sector with innovative, flexible and easy-to-purchase and operate products. Young people with access to digital mobile devices that are already an extension of their daily lives have their device with them all the time.


Fintech adoption in 72% (according to a south africa whatsapp number data study by EY ), however, many of the services offered by Fintech are little known. And in fact, many of the brands with which Fintech approach the market are not well-known either. Fintechs and Insurtechs are entering into competition for a large market, especially those offering mass products. For example, there are 31 Fintechs that offer digital banking services, and yet if you survey ordinary people or SME entrepreneurs, very few names come to mind. Brand positioning and lead generation in the financial sector has become a high-speed race where 90% of the customer journey is through digital media.