1. Appearance matters — inside and out
It may be obvious, but maintaining the physical appearance of your storefront is essential. A clean, neat, well-maintained and attractive storefront will be more likely to attract customers. It also always pays to invest a little more in things like presentation, paint and even your front door.
Take the time to look at your storefront. Is it welcoming enough? Ask passersby what they think, as their opinions can help you discover things you haven't thought of yet and can help you increase traffic to the store.
Then go inside your store and walk around the interior with your staff. Is the layout qatar number for whatsapp logical? Is it neat? Can customers easily find what they are looking for? Are your products arranged by size? Is the interior attractive? The layout of your interior can be a determining factor in a purchasing decision.
When a customer is looking for a specific item in a store and can't find it quickly on their own, there's a good chance they'll decide to look elsewhere. Similarly, customers who just come to browse will spend more time in your store browsing your displays if they're interesting enough.
2. Competent and confident staff
“Every member of your store staff should be responsible for and contribute to the quality of the customer experience. Investing in their training has unlimited potential to improve their knowledge and customer service,” says Verna Louis, retail influencer and author at Draftbeyond and Writinity .
When a customer asks a question, your staff should have all the answers, without hesitation. Would you buy something from someone who doesn't know what they're selling?
Your staff also needs to be able to keep themselves busy. Nothing is more off-putting than walking into an empty store and finding the salesperson bored in front of their phone. It’s actually quite embarrassing. Giving them something to do during quiet times will help improve appearances and keep them from getting bored.
3. A strong online presence
Although it may seem contradictory, online presence is also important for improving physical footfall. Indeed, most people are now online and on social media and building brand awareness on social media and in advertising helps support your business both online and offline. So don’t hesitate to use the Internet to promote in-store specials, events and new products.