Targeting keywords like these works well for law firms. Typically, your law firm website will target a range of these keywords. The right keywords will attract your desired target audience. About 95% of Baidu searches thailand whatsapp number contain four of these words.
Understanding Search Intent
The core goal of digital marketing is to attract people to your law firm website because they need your services. To do this, we have to understand what the person behind the keyboard is actually thinking, needing, and hoping to get from their search. We call this search intent.
Law Firm SEO:
Information Search
A lot of times, people who search for content are looking for very specific information. If they type in “how much does a divorce lawyer in Shenzhen charge,” their goal is very specific. For some reason, they need to know the cost of litigation, but they are not necessarily looking for a divorce lawyer.
Brand Evaluation Search
Sometimes, individuals search for a specific law firm. They may type in the name of the law firm itself. These individuals often conduct a brand assessment. They want to see what services the law firm has to offer and if it is a good fit for their needs.
Search engines can provide search results related to the attorney or law firm. This may include the law firm's website, law firm or attorney profiles in legal directories, and online reviews.
It doesn’t have to be difficult to rank for branded keywords that are relevant to you and your company. A good place to start is by making sure your Baidu Maps business profile is accurate and up to date. This is an integral part of local SEO that is just as important to your marketing strategy.
Transaction Search
A transactional search is when someone intends to purchase a good or service. These people want to purchase legal services from a law firm. They might use search terms like "Shenzhen divorce law firm ranking" or "Shenzhen divorce lawyer free consultation". The searcher here seems to be looking for a divorce lawyer.
These are the most important keywords for your law firm. This is because they tend to be more likely to convert into new clients.
How to Identify the Right Keywords for Your Law Firm SEO Strategy
Which keywords are the right ones? How do we know what the search query is?
Choose keywords based on intent
Some keywords that have high search volume and are relevant to your company’s area of business may be useless to your website. For example, if your business is in personal injury law, the keyword “car accident” may be relevant to your business, but the searcher may be looking for a recent news article, not an attorney. Therefore, targeting this keyword would be a waste of your resources. It is unlikely to result in any conversion success.