Search engines, such as Google, Bing or Yahoo.

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Other sources, such as a newsletter, paid ad, sponsored post, or display ad. For example, you can add the following code to your Twitter bio to track traffic coming from it: utm_source=twitter_bio Half The average parameter identifies the type of channel that is sending the traffic. It is useful to know if one channel is more successful than another for a specific campaign. This is what it looks like in the URL: “utm_medium=[medium]”. An example would be: utm_medium=newsletter This parameter can include different marketing channels or categories, such as: Pay per click (PPC). Organic search. Paid social networks. Organic social networks. Email.


For example, you can use the following UTM code to track all new zealand email list traffic coming from social media and differentiate it from other channels. utm_medium=redes_sociales Bell The Campaign UTM parameter identifies the specific campaign, promotion, or sale that your link represents. It is used to differentiate campaigns so that they can be monitored individually. You will also be able to identify which PPC campaign is performing best. You will see it n GA4 . If you use the following UTM code, you can, for example, identify web traffic coming from a winter sales campaign: utm_campaign=rebajas_invierno Term The term parameter identifies the specific keyword that sends traffic to your website.



It is used to differentiate which keywords in your PPC campaign are performing well so you can adjust your strategy accordingly. This is what it looks lFor eutm_term=utm+códigos Content The content parameter helps you detect the pieces, within the same campaign, on which users click. You will be able to identify whether they click on the links in the headers or on the CTA in the emails. Therefore, it is very useful for emails or landing pages that contain several CTAs. Thiu can, for example, use this UTM code to mark a link included in the header of your newsletter: utm_content=enlace_encabezado Or the following for a link in the footer: utm_content=enlace_footer How to Create UTM Codes There are more ways to create URLs with UTM parameters, such as using Google's free URL Builder or generating them manually.