AI tools can help you research points, develop new ideas, gather evidence for litigation, understand what people are talking about, and provide ideas to help grow new content for your law practice. You can then provide these ideas to your writers, who can provide more accurate content to meet your specific needs.
If you’re struggling with writer’s block and can’t write enough because you don’t know what to talk about, this can help you overcome that pain point.
There is no doubt that Legal AI is an interesting new technology. However, it is important to know that it may not be the great game-changer that many claim it to be. For example, it will not create legal japan phone number documents for you, nor will it handle contract review. It can be a support assistant that helps you through the drafting phase, but it does not relieve lawyers of the responsibility of long hours of review and editing work.
How does AI content differ from human-generated content?
AI Content is a predictive content development tool. It collects information from multiple sources on the web and organizes it to answer questions.
Artificially generated content is different. Artificially generated content is written by humans who can take all this information and then process and structure it, rather than just convey facts.
Human-generated content is also more nuanced. It feels like talking to a human attorney, not a chatbot. It includes phrases and unique language details that help provide a unique perspective, or may contain more natural wording that people would associate with when learning or gathering information.
You shouldn’t overlook the benefits of natural language and the better flow of artificially generated content. Although writing articles yourself may be more time-consuming, it ensures that you connect with your audience more effectively.
What’s more, many law firms need to ensure that they convey their information in a specific manner. With natural language, this can be done, especially on niche topics that are important to your legal practice.
There are many things you can do as a lawyer and practice leader that generative AI simply cannot accomplish.
Remember, your website content and blog are ultimately designed to attract potential customers, educate them, and get them to contact you. Without a strong SEO focus, search engines won’t find your site, and without quality content, when users get there, they won’t take action.
These are some of the main issues our content experts noticed when experimenting with AI.
Obvious misrepresentation
Sometimes, AI presents “facts” that are demonstrably wrong. This is so common it even has a name: AI hallucinations. A recent study by the Stanford Regulation Lab and the Institute for Human-Centered AI found that three of the top AI models produced legal hallucinations 69-88% of the time. Lawyers are facing fines and sanctions for citing AI-generated case law that doesn’t exist.
Having AI write for you means you need to spend more time going back and verifying the accuracy of each statement and claim. This means you need to go back and review the content the robot created for you to correct everything from incorrect terminology to inaccurate legal facts. The burden of fact-checking falls on your shoulders. Sometimes, this requires more time and effort than writing the article yourself.
Inability to generate new ideas
AI cannot generate new ideas. It cannot provide real information and insights, but rather compiles information from the web and summarizes findings. It cannot reason or analyze; it can only repeat existing sources of information.
There is another obstacle to consider. The legal industry changes. How much has the legal field and the law changed since you became a lawyer? AI cannot distinguish between outdated or incorrect information.
More importantly, to stand out in the legal industry, you need to create thought leadership or high-quality content that reflects your experience, insights, and the legal advice you provide to your clients, rather than just a list of facts. This can help clients better understand what you have to offer, rather than just the same facts they can find with a simple search.
Limited ability to include valuable secondary keywords
Another important limitation that legal service providers must consider is the limitation of optimizing keyword research. Although many entrepreneurs behind AI tools talk about this, there is still a big gap here.
For example, AI can help with some keyword research. It can find commonalities in your competitors’ content. It can present this information to you. However, it can never connect those commonalities into a structure that is directly useful to your readers.