Avoid Overuse of Emojis
Ensure that you moderately use emojis and GIFs; otherwise, your users may become exhausted from constantly seeing the same emoticons. You can display them only after a predetermined amount of time has passed and on specific application pages. Or consider focusing on email emoticons only.
We have seen multiple brands use emojis and GIFs in email marketing, brand campaigns, in-app UI, and other platforms. This is because it’s a simple, universal language that everyone understands. Below, you can find some examples of popular brands that used these attention-grabbing icons to drive sales and create engagement.
1. Disney
Disney and animation are two terms that go hand-in-hand. People love Disney, so it was only a matter of time before the company realized how powerful it could be if it made its own emoji keyboard. But unlike conventional marketing options, this came with a twist.
Dis
ney added a gaming element, so users could only get the emojis if they won points in a game called “Disney Blast Blitz.”
Creative emoji use
2. Pepsi
The “Say it with Pepsi” campaign was based on the same idea as Coca-Cola’s — ”#Share a Coke” campaign. It was meant to promote a line of Pepsi cans and bottles with emoji designs.
Instead of putting people’s names on the product, Pepsi added emojis for different moods and countries to get people to share images on social media.
It’s a simple strategy, but the fact that emojis can be understood by people who don’t speak the same language made it the basis of a successful global campaign.