In the Yandex Taxi customer service, the search for a car begins the moment the customer enters the data. With the help of artificial intelligence, the probability of an order is calculated and the search for the nearest taxi is carried out. Therefore, only a few minutes pass between the order and the appearance of the car. It seems telegram dating philippines to customers that this happens instantly.
Set the right expectations
Clearly and truthfully inform the client about the company's position on certain issues, as well as what exactly he gets for his money. In this case, the client will not have any claims based on false expectations.
Website for attracting customers
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Thus, a wave of indignation among dog owners was caused by the VkusVill chain's ban on entering stores with pets, since at first it was allowed. When prohibitory signs appeared, customers perceived this as a new restriction, an inconvenience.
If you do something for free, let them know it's a gift.
Having received an order from the Samokat delivery service, the client found sweet bars in it that he had not ordered. He contacted support, reporting that the order had been mixed up. It turned out that the bars were a bonus from the company.
Motivate your employees
Employees who are responsible for attracting and retaining regular customers must be motivated. For example, in an online school, teachers receive a bonus for regular students. If a student has attended more than 20 classes, the salary increases by 15%. This is a good incentive to work efficiently, and this is beneficial to the company itself.
Being first is not enough
Carl Sewell and Paul Brown in their book Customers for Life cite the example of Coca-Cola and Pepsi. Energy drinks had been produced before them, but they became world leaders.
Smart marketing is not everything. These companies are constantly looking for new ways to sell and are sensitive to the opinions of consumers. As soon as the issue of excessive sugar in drinks appeared on the agenda, manufacturers immediately began producing Coca-Cola Zero Sugar and Pepsi Light, which gained huge popularity.
Give a discount to regular customers
Let's take two stores. In one, the products are cheap, in the other - expensive, but of much better quality. The second has a system of discounts and write-off of accumulated points, as a result of which people constantly buy there.
Apply best practices
The well-known European bank Santander has psychologists on staff who train customer service employees to correctly understand customers and speak to them adequately.
Keep an eye out for advanced practices from your colleagues and competitors, and change your customer service rules if it benefits your company.
Learn from other people's mistakes
One store owner installed signs to guide customers in finding the products they needed. However, the shelves in the store were soon rearranged, and the signs were forgotten. Now customers are forced to walk around the entire store looking for the purchases they need. Lesson: pay attention to the details.