In order for Google to interpret the graphic content, we need to translate the information, that is, we need to fill in the description or alternative text that will help the search engine understand what appears in the image and thus be able to position it. In this way, we will get visits thanks to image search and improve our SEO.
Content Strategy: Inbound Marketing
Aggressive selling is over. Internet information overload has led users to be more selective, forcing companies to seek a long-term relationship by offering quality content, that is, by developing a content marketing strategy or Inbound Marketing.
The goal of Inbound Marketing is to respond to the needs of buyer personas , educating them progressively, to make them advance in the purchasing decision process or buyer's journey . This method breaks with b2b email lists poland commercial pursuit and direct sales, based on attracting the target audience for their own interest.
Social Media Strategy
Nowadays, communication between users and companies is bidirectional, so we cannot ignore the media in which our buyer personas move in order to connect with them effectively.
In Spain, 81% of Internet users aged 16-55 use social networks (IAB Spain)
The way to get the most out of our actions on Social Media and attract the maximum number of visits to our website is to know our buyer persona. Greater knowledge will allow us to orient content to their needs, thereby awakening their interest. Studying the information they consume, the language they use and understanding the motivations that lead them to act in a certain way will form the basis of our content strategy.
After each action, don’t forget to analyze, analyze, and analyze. It is a strategy that requires constant analysis of theKPIs that will allow you to know what is working and what can be improved.