The goal is to gather as many influencers as necessary

[ayeshshiddika11]

L'Oréal is looking to strengthen its marketing efforts by investing more in digital marketing , according to Lubomira Rochet , chief digital officer.

Rochet has reported that the company's investment in digital channels has so far accounted for 30% of the total budget spent in the first half of 2016. For this reason, it has planned to increase this figure for this year; up to now there has been an exponential increase, since in 2015, the proportion was only 25% .

As it could not be otherwise, brands must advance towards their incursion into the digital environment completely if they want to reach their target in its entirety and be able to generate engagement .

Nowadays, the world of beauty has a special space on platforms like YouTube , where there are many influencers who create video tutorials for their followers or where other brands create branded content.

L'Oréal's adoption of this digital strategy seeks senegal phone data o influence its consumers through celebrities and influencers on the Internet. They also seek to create "micro-influencers" who respond to that person in each group of friends or acquaintances who has the power to recommend their products to others. They seek to have their own customers be the best sellers of their brand.

They plan to select traditional influencers from platforms where content creators gather, such as Tailify , to act as accelerators and enhancers for their brand. to support the market in 70 different markets.

According to Rochet, “we want to create a platform where we can create a common trend where anyone can get advice and start conversations with people who are similar to the user.”

Another company chosen by L'Oréal is Veleza , a community dedicated to beauty that supports peer-to-peer (P2P) to foster the ecosystem of connection between influencers and customers.