We are going online. Needless to say, some traditional types of advertising, like outdoor advertising, are going through hard times — people are spending less time outdoors due to quarantine. Advertising now needs to be done online — consumers have started using it even more actively.
After all, those who spent their daily time ironing their evening clothes, putting on their morning makeup, and frantically running up and down the escalator in the subway now spend more time “hanging out” on those same social networks.
We are monitoring the results even more strictly. The crisis is like a litmus test for those who advertised without sufficiently monitoring the effectiveness of their marketing efforts. For example, if you don’t even know your ROMI (return on investment in marketing), then you need to urgently change your advertising contractor. Now is not the time for blind experiments.
We explain the benefits rationally, and do not allow ourselves to use aggressive and unfounded advertising in the spirit of “Buy, buy, buy!” A study by the Alexandria University of Technology in Thessaloniki examined how marketers from 167 companies acted during the high-profile Greek crisis. It turned out that rational, explanatory advertising worked better during the crisis than “appealing” mass advertising on television. This is probably explained by the fact that in difficult times, consumers are generally more skeptical of advertising messages, since they think several times before parting with money.
To summarize: we are moving online, managing projects based whatsapp number list on data , and focusing on rational advertising.
3. Who should you advertise with during a crisis?
Avoiding "cobblers without shoes"
The market is now full of advertisers who have lost their jobs or some of their orders. Some of them are ready to work for pennies. But they are not suitable for you, and here is why: if they themselves have lost their Customers and intend to work "for food", then they do not know how to promote even their own services in a crisis. If they could not help themselves, then how will they help you?
By contacting us, you will work with a company that has remained completely stable in the current situation. Our employees receive their salaries on time. They do not have to look for part-time work, taking on side projects "just in case". Therefore, they can fully focus on your tasks.
We ask advertisers 3 “sacred” questions
Don't be ashamed of your mistrust and skepticism. It is the natural state of an entrepreneur to not accept on faith anything that cannot be confirmed.
If some smart manager attacks you with loud statements about the creativity and unprecedented responsibility of his company, ask him these three “sacred” questions and demand not just an answer, but an answer with evidence.