For those who have at least a small safety cushion in the form of free funds, the crisis is an opportunity:
Take the competitor's place for less money. A huge number of mid-level entrepreneurs will reason according to the principle "the crisis has come, let's cut advertising". As usual, a wise minority will make money on the mistakes of this majority. After all, on many sites, due to the reduction of advertising budgets, competition will decrease. This will lead to cheaper advertising , which will manifest itself in a decrease in the price of clicks/calls/sales.
Prepare to "catch the wave" of rising demand. It is important to understand that the decline in demand that has occurred will be followed by a rise in demand in a few months. The most important thing here is to be in combat readiness, to be able to "catch the wave." Otherwise, all the profits will pass you by. They will go to those who by this time:
⦁ has a convenient website with up-to-date information;
⦁ has perfectly configured contextual advertising ;
⦁ rose in search results during the “crisis” months, rather than falling.
Form a base of potential buyers. Yes, there is a trend - users who are uncertain about the future are in no hurry to make purchases, they try to "hold on to their money".
However, they continue to research products and services that interest them on the Internet. This is especially true for expensive products with a long service life.
What's stopping you from collecting such customer bases? After all, in a few months the coronavirus will be defeated and the economy will recover. People will still make a significant part of the planned purchases. So let it be you who has already gained the trust and interest of these people with the help of a useful mailing / coupon with a promised discount / relevant remarketing ads.
So, in most industries it is still necessary to advertise during the pandemic and the accompanying general self-isolation.
This is proven by three studies of previous crises, given below. It is clearly whatsapp number indian not worth disowning these Western studies due to the "special Russian path" - domestic business is actively adopting Western trends. Therefore, we are increasingly faced with similar problems.
Let's turn to scientific data!
1.
Researchers at the London Business School have come to the following conclusions: companies that increased and wisely distributed their investments in marketing during the crisis win back twice as much market share.
Let's evaluate the source: London Business School has twice been ranked number one in MBAs by the Financial Times, a respected international business newspaper. So this is clearly not an institution that throws around words and assessments.
2.
McGraw-Hill's research into the 1985 American recession found that companies that increased their marketing budgets increased their sales by 256% compared to those that ruthlessly cut advertising spending.
Let's evaluate the source: McGraw-Hill's is a reputable company founded in 1888. It operates in 28 countries and has been preparing reference publications for business representatives for many decades.