For example, Lay's interactive conveys to consumers the idea that real potatoes are used in the production of these chips.
11. "The Time Machine"
Move your product into the past or future. Sometimes this allows you whatsapp number database free to create a fascinating legend within the framework of just one banner or slogan. With this technique, you can show the value of the product, which does not change over time, or its progressiveness.
"Builders of the Future" is a great Lego advertisement based on this principle.
12. "A Small Detail"
Leave a glaring flaw in a flawless advertising image. This technique goes well with one of the previous principles - demonstrating the results of not using the product
This principle is used in the Colgate dental floss advertisement .
13. Combination
If versatility is one of the key benefits of a product, it is worth reflecting this visually. Show that your product is equally good in a variety of conditions and situation
For example, Toyota advertisers showed that the New Prado SUV is suitable for both safari and trips around the metropolis.
14. Rethinking
Give already known facts a new meaning that is beneficial to the product you are advertising.
Example: Cyprus tourism advertising.
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15. Creating an attractive image of the consumer of the product
Just show that your clients are successful, happy, self-confident people. This way you will activate the mechanisms of imitation - consumers will want to be like these "lucky ones".
It is on this principle that the lion's share of advertising in the beauty industry is built.
16. Metamorphosis
Show how your product transforms the consumer's life reality.
Example: Smirnoff vodka advertisement.
17. Playing with scales
If your product seems insignificant, find a way to connect it to great things - changes in the life of a specific consumer or even humanity as a whole. The main thing is that this connection between the small and the great is organic, and not "forced" out of thin air.
Advertisement for a pencil manufacturer - and indeed, even masterpieces of world architecture are born on the tip of a drawing pencil.
18. Optical illusion
Use optical illusions to attract attention and interest the consumer. Ideally, the illusion should demonstrate the effect of using the product.
The poster encourages people to look at a bottle of a remedy for teenage acne for 20 seconds. Some effect is implied. The consumer is intrigued. After 20 seconds, the purple spots (associated with acne) disappear.
19. Reframing
Reframing the user's usual situation through the prism of the advertised product.
The message that reaches the consumer is: “The work in our bank is incredibly well organized – you can be sure that the safety of your money will be monitored with genuine German meticulousness.”