In this article, we will analyze 21 creative advertising techniques that will allow you to charm consumers and increase brand awareness. We ourselves are inspired by such examples when we develop websites and draw banners for media advertising .
1. Hyperbole
Demonstrate the exaggerated effect of using the product. If done well, this allows you to vividly express the key feature of the product.
Here the manufacturer told the consumer: “Our knives are sharp!”
2. Litotes
This is hyperbole in reverse. Downplay some of the product's whatsapp number data qualities if it makes it stand out from its competitors.
Here the manufacturer hints at the compactness and economy of smart cars compared to conventional cars.
3. Famous character
Use characters familiar to the consumer in your advertising. On the one hand, this makes the advertising more lively and interesting. On the other hand, human memory is designed in such a way that it is easier to remember something related to something previously known.
“Not for selfies, but for self-portraits” – Samsung marketers skillfully use the image of Van Gogh in advertising their cameras.
4. Displaying products in extreme conditions
Put your product through a series of tough tests. Show how it helps the consumer overcome a variety of challenges.
The Mercedes car rushes through a sandstorm at breakneck speed, on sharp turns. When the rain starts, it transforms.