It is used in naming (coming up with names for companies) and selecting domain names.
The point is that certain combinations of sounds evoke very specific associations in us, regardless of the meaning of the words. Let's think up, for example, the names of two characters for a commercial - Grakomezdra and Villania. Which of these fictional characters will you make the benefactor and which the villain? You see!
Let's analyze one of the famous brands using phonosemantic analysis. For example, the Agusha baby food line.
Here are the associations that the sound of this name evokes in the average person:
Big/masculine/simple/brave/powerful - these associations resonate with the desires of mothers who want their baby to grow up strong and healthy.
We also always conduct phonosemantic analysis when we come up with names for our clients' websites or companies. In doing so, we try to achieve maximum harmony between the meaning of the name and its sound.
For example, we came up with the name for the network of car services "Bibizon ".
Primary associative series: Bison, a powerful and fast animal, capable of running up to 8 kilometers at a speed of 70 km/h (which not every horse and rider can do).
Secondary associative series: the sound of a car “beep-beep”, recognizable to any person since childhood, “zon” – zone (territory), or probe (high-tech equipment).
Many buyers will immediately understand that the company whatsapp number canada deals with cars. The brand is easy to remember. Human memory is designed in such a way that it is easier for us to remember a name that echoes familiar concepts.
Now let's conduct a phonosemantic analysis of the word "Bibizon":
As you can see, the most strongly expressed associations are:
⦁ active,
⦁ fast,
⦁ short,
⦁ safe,
⦁ cheerful.
Firstly, this company specializes in chip tuning. The essence of the service is that the car service workers improve the dynamic characteristics of cars, make them more powerful, faster. Acceleration time is reduced. The associations "agile, fast" correspond to the key desire of the client.
Secondly, the main concern of clients in this area is whether everything will work well after reflashing, whether the official warranty from the car dealer will be voided. The company "Bibizon" uses only original car firmware and provides a warranty until the end of the car's service life. This is described on the website. The subconscious association with safety increases the likelihood that the client will believe these promises.
Thirdly, the association “cheerful” encourages the client, because he needs to make a decision to reprogram a recently purchased expensive foreign car.
Use phonosemantic analysis. This is not a whim of spoiled creatives from the 57th floor of some state corporation office, but a working marketing tool. In the end, the associations that arise in the client when hearing/reading the name of your campaign inspire more trust in him than all your arguments on the site. After all, you wrote the texts, but the client considers the associations to be his own!