Today’s consumers crave authenticity. Including user-generated content (UGC)—like testimonials, product reviews, and customer photos—in your emails can significantly boost trust and conversions.
Why UGC Works
79% of people say user-generated content highly impacts their buying decisions
It adds social proof and increases credibility
Helps new leads visualize real-world benefits
Ways to Include UGC in Emails
Showcase 5-star reviews in a dedicated section of your email
Embed customer video testimonials (or link to them)
Include photos from social media using a branded hashtag
Share quotes from satisfied clients with permission
You can also encourage UGC by sending post-purchase emails hong kong email data asking customers to share their experience in exchange for a discount or feature.
By weaving UGC into your campaigns, you give leads the reassurance they need to take the next step.
Email Marketing Compliance: How to Stay Legal and Trusted
Email marketing lead generation must be done with full respect for privacy laws and consumer protection standards. Non-compliance can result in fines, blacklisted domains, or damage to your brand.
Key Regulations to Know
GDPR (Europe): Requires explicit opt-in, easy unsubscribe, and clear privacy policies
CAN-SPAM (USA): Must include sender details, physical address, and unsubscribe option
CASL (Canada): Consent is mandatory, and misleading content is prohibited
Best Practices
Use double opt-in to verify subscriber intent
Always include a visible unsubscribe link
Honor unsubscribes immediately
Clearly explain how user data will be used
Modern email platforms are designed with compliance in mind, offering built-in features for managing consent and unsubscribes. Regular audits of your email practices ensure long-term deliverability and customer trust.
Staying compliant isn’t just about following the law—it’s about showing your audience that you respect their time and data.