With the moderator's allies, everything is quite simple and clear. They are adequate people, quite sociable, open, moderately modest, moderately active, understanding their role in focus groups, who do not need to be explained many times what is required of them.
It is considered a great fortune for a moderator when so-called "bright minds" and "idea generators" get into the groups, whose opinions are not limited to statements such as "I like this label because it is red", or the germany cell phone number list height of creativity is not another idea for creating a beer bottle with a handle or with indentations on the bottle for fingers. In addition to the ability to find new insights (so useful and necessary for our clients), these participants become an example for other participants to think creatively.
As for the destructive roles of participants, 6 main types can be distinguished:
A participant in this category usually at one point realizes that for some reason he is not the main one in the group and he clearly does not agree with this role, which he begins to actively interfere with. Such participants take an active part in the discussion, speak loudly (try to shout down the moderator), try to insert their questions to other participants, bend their line, ignore the moderator.