How do I design a company brochure?

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The job market is currently highly competitive, and the shortage of skilled workers is evident everywhere! Are you also looking for qualified employees? Career fairs, for example, are a good opportunity to find interested specialists. In that case, it's good to have an informative company brochure on hand that you can hand out to interested employees after an interview. Or are you planning a large company event and want to share your company's history with the press and your customers? An exclusive company mexico phone number data brochure should, of course, be designed for this occasion! This article will tell you how to structure the content of a company brochure, what absolutely must be included, and what you can safely leave out.

Download: Checklist brochure
Concept of a company brochure


A brochure is your company's extended business card, helping you make a good first impression. Creating a printed brochure demonstrates sustainability and allows you to present your company values ​​and philosophy. But first, what is the purpose of your company brochure? Do you want to use it for employer branding ? Or is it, as you might have guessed, a company event, or are you planning a trade fair appearance and need a company brochure to support your sales? Should the brochure be sent out as an insert in the mail and be displayed in your business premises? Regardless of what you want to use your image brochure for, the very first thing you should consider is what you want to convey to your customers, employees, and those who will become employees in the future.