Better language understanding with BERT

[rifat28dddd]

An example: Thanks to BERT, Google now understands that when someone searches for “Can I register a car for someone,” they are looking for different information than the procedure for registering a car.

In addition, BERT delivers better featured snippets guangdong cell phone number list with the “People also ask” element, which answer user questions directly in the search results.

"Users also ask" element of the search results for the keyword house renovation

BERT is therefore concerned neither with indexing nor ranking search results, but rather with the search engine's understanding of language. Therefore, there has been little widespread turbulence in the rankings. Anyone who has lost some positions likely didn't fulfill the search intent with the content they were ranking up to that point. The lost traffic will therefore have had less relevance for the site.