BERT delivers better featured snippets

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October 25 , 2019. Probably the most important Google update since RankBrain. BERT stands for Bidirectional Encoder Representations from T ransformers and is a neural network-based technique for natural language processing (NLP) pre-training .

BERT is revolutionary for the search engine's further 1000 cell phone number list development and can be seen as a complement to RankBrain. According to Google, the update affects approximately one in ten search queries.

Put simply: Thanks to BERT, Google is able to understand search queries more precisely and identify the meaning of individual words in the context of the query. This allows the search query itself and thus the search intBetter language understanding with BERT
An example: Thanks to BERT, Google now understands that when someone searches for “Can I register a car for someone,” they are looking for different information than the procedure for registering a car.

In addition, with the “People also ask” element, which answer user questions directly in the search results.