Free consultation

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A free initial session gives leads the chance to discuss their goals and challenges with you and, in return, receive personalized advice.

In addition to generating leads , a consultation gives you the opportunity to explain your services or products to potential customers, which can directly lead to conversions.

An online booking form, used to generate leads
That said, free consultations tend to work well for companies that offer personalized services.

17. Product demonstration
Have you ever wondered why so many software companies offer free trials or demos ? It’s because this is a way to collect your personal information, which makes it a type of lead magnet.

How to collect leads by offering a free trial on your business website
If you sell software or services online, it's easy to create a temporary account and give potential customers limited access.

Additionally, free trials and demos serve a gambling database usa second purpose: they encourage your new leads to convert by allowing them to experience your product first-hand.

How to collect contact information by offering an online product demo
While demos and trials are typically associated with software, some companies create these lead magnets for physical products.

Think of those subscription boxes that offer the first box for free or at a deep discount. They get your contact information and you get the box – another example of a lead magnet!

18. Case study
Case studies are designed to give people the last push they need to buy your product or service. They tend to work best when you’re targeting prospects at the bottom of the sales funnel .

We recommend creating a case study if you sell high-value services or products, where potential customers will need to do in-depth research before investing in your company. For example, if you sell expensive enterprise software, a case study might be the ideal lead magnet for you.

Additionally, case studies are particularly effective for B2B companies as they provide concrete evidence of success for other companies.