Get found
The biggest fuel for an SEO ( Search Engine Optimization ) strategy is content. And it's no secret that search engines like Google rank those with constant content updates higher. And this strategy is not limited to those who search directly for the company, that is, don't limit yourself to having just one website. With a better ranking, your company will be found in searches by your potential customers, becoming a reference.
It is possible to find free CMS (Content Management System) tools such as WordPress, for example, which do not require advanced knowledge to create a blog. With research and dedication, it is possible to launch a blog that is attractive to your target audience.
Publishing content doesn't need to be massive either, but it does phone number library need to be consistent. Starting with one piece of content per week is a great start. The important thing is to maintain the frequency, consistency of the content and a lot of discipline.
3) Your company is a reference in its niche
With a corporate blog, your company can answer customers' main questions and concerns with educational and informative content. In addition to making your company a reference in the subject, it will also be on the minds of potential customers when they are making a purchase decision.
Get your free digital analysis
4) Get closer to your audience
Your blog will be a great support for your sales team and for strengthening your relationship with your leads, prospects and customers . Unlike your website, with a blog you can create interactions with your readers through comments, questions and feedback that can be done through a simple contact form on your website. This creates a two-way conversation between you and your reader, generating engagement for your blog and connection with your customer.
5) Know your personas and enhance your strategy
By getting to know your audience and the personas you produce content for better, you will gain significant insights into the main questions and content of interest to these personas. Through this analysis (we suggest weekly) carried out on your blog regarding the most accessed and discussed content, you can narrow down your content marketing strategy, generating greater perception of value.