When performing your keyword research, take the time to segment and categorize your keywords to map them to the right landing pages.
9. Choose Keywords Based on More Than High Search Traffic
Just because a keyword has more searches albania phone number library doesn’t mean it’s a better performing search term, so take the time to examine other factors that provide more detail.
Business Relevance – Helps you assess how relevant a keyword is to your landing page. Although a manual process, relevance is extremely important as it ensures keyword success.
Specificity – If you are using a brand strategy, you should consider broad keywords, but if you are using a conversion strategy, you should focus on long-tail keywords.
Competition – If a lot of competitors are targeting the same keyword, you may want to consider other keywords that are less competitive, easier to rank for, and cheaper.
Search Volume – Choose keywords with higher search volume as they indicate a better opportunity for visibility and traffic.
Avg. CPC – This is an important factor as it has a direct impact on your overall cost.
Intent – Helps to identify the types of keywords that are related to the searcher's intent.