Platforms such as Facebook, X, and Instagram use ML in their socia db center uk l media algorithms to provide a better user experience and make it easier to use.
For example, ML can analyze large sets of customer data to identify patterns and categorize customers based on behavior, preferences, demographics, location and purchasing history. This can help you craft tailored content for each customer segment for emails, landing pages or social media posts.
2)
Chatbots are an example of a tool that uses ML and Natural Language Processing (NLP) to interact with clients and customers. They can answer customer questions or queries and fulfill orders.
It’s now common
to go onto a website and get a chatbot popping up to ask if you need help with anything. You can now even build a chatbot in Meta Messenger to act as an autoresponder. Platforms like Drift and Intercom can help you offer automated response platforms and gather information about visitors.
Lyro is an example of a conversational AI that talks to customers and answers questions. It is used by brands such as Glossier, Uber, and Netflix to manage customer queries.