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It's not complicated, but it's effective. By answering the question "What's in it for me?" you'll get more sales. People now have an incentive to use your link over your competitors.
People love bonuses. A study from the University of Minnesota found that shoppers prefer getting bonus items over discounts because it saves them the hassle of calculating how much they'll save. A study by someone from somewhere also found that people like free things.
As we've discussed before, the purpose of the bonus is to give indian email list undecided customers that final push to purchase. Before deciding on an appropriate bonus, you need to understand your typical customer and what provides them with value. Something isn't valuable just because it's free. It has to solve a problem, address a need, or fulfill a want.
The best way to come up with an idea for a relevant bonus is to review your customer persona. Below is a visual representation of a customer persona.
A customer persona is a representation of your customer. This includes things like their position, interests, goals, and pain points. You should have a customer persona for your business. You should then use that customer persona to identify customer wants and pain points that relate to the product or service you want to promote. You can then fill in those gaps with an appropriate reward.
Create bonuses that meet the need
We've covered the theory of creating a customer persona and talked about the importance of creating relevant bonuses, so what does a good bonus look like?
experiment.