B2B Brand Differentiation
The way of handling different situations, the way of seeing the future, the way israel telephone directory of understanding relationships, etc. do not have to be the same as those of competitors. Something very typical in B2B environments: paying much more attention to the competition (copying them) than to customers.
Generating brand values with a direct and focused message is differentiation, and here Creativity will consist of doing it in a unique way and adapted to you and your clients, even if no one understands it in the same way.
Innovation
It's obvious. A culture that believes in, needs and seeks innovation (not just in terms of products) as a key competitive factor cannot turn its back on creativity and on encouraging its expression.