Please follow the instructions carefully on the product marking page .
Question Keywords - Products
Make sure to test your pages with the help of the structured data tool before you start promoting them.
Additionally, it is vital that you maintain the accuracy and freshness of the product as this information can play a decisive role in making your website content appear in the featured answer box.
Recipes
If you have a recipe website, make sure to add schema markup to all your recipe pages.
Here's a complete guide to adding recipe structured data to your page.
Question Keywords - Recipes
Again, test and validate your data using the structured data tool.
Voice
We have already said throughout this article that voice data will undoubtedly play a decisive role in voice search SEO.
If you are promoting a NEWS website, make sure you start using voice markup which will properly identify the sections where the articles are located and return the correct voice format to the user.
Keywords with questions - Voice Search SEO
To get started, visit Google's voice data sources page .
Questions and Answers Pages
Those web pages that contain information in question and answer format should be marked as such.
Pages contain a question followed by zero or more than one answer to the question.
Here is a good example of a question and answer page.
This Stack Exchange page with Apple answers to a single question, has four answers.
The best of them was voted by two people.
Keywords with questions - Question and Answer Pages
In its ongoing effort to answer question-based queries as accurately as possible, Google has introduced rich results for question and answer phrases that will extract the best from a pool of answers posted on forums and support walls to display in search results.
Rich results are a new type of results specifically created for queries that answer questions that will provide the best answer to the question the user is asking.
In order for your website to rank in rich results, you need to mark up your data in schema.org.
This Google tutorial provides all the details, guides, and example philippines telephone number s that will be useful in preparing your content to appear in search results.
Please note that similar to Questions and Answers pages, Google has introduced new markup data for How To and FAQ pages.
following links:
Schema Markup - How To .
Schema Markup - FAQ .
Once you have created your pages following the recommendations suggested by Google, the final step is to test the pages using the rich results testing tool .
What question keywords should you avoid answering?
For some queries Google returns a direct answer obtained from the Knowledge Graph.
There is no link displayed under the answer, so there is no point in focusing on SEO for these types of keywords.
This answer box is not a featured snippet because it does not have a link to the website it was pulled from; in most cases, when a question pulled from the Knowledge Graph is displayed, Google does not return a featured snippet.
For example, for the query “How high is Mount Everest?”, Google returns a direct answer (see below).
This answer is taken directly from the Knowledge Graph and Google prefers not to also show your website in a featured snippet to avoid duplicating the answer.