These dynamics are intense and unleash debates that, due to the demands of everyday life, there had never been time to reflect on together.
With our methodology and experience, we "provoke" the right how to get australia whatsapp number conversations that lead to common conclusions and agreements. We do this through our Marketing and Sales Mentoring service, specialized in Industrial or B2B markets.
We then connect it to a customer listening process through Buyer Persona interviews and end up working on a scoring dynamic to determine the customer's value. This is where we would have the segments.
Sounds good, right? However, reality tells us that despite being a rigorous group effort, the answer to the question of how to segment B2B customers is still not answered.