Lego
To encourage families to stay at home and help to flatten the curve during the peak of the Covid-19 crisis, Lego created an animated video urging kids to be superheroes while offering suggestions on what to do to stay safe.
By speaking directly to children and empowering them with a positive role in the crisis, Lego forged a real connection with its target demographic while offering genuine value with educational tips and resources on playing well at home. These STEM and STEAM-based initiatives were geared towards inspiring families across the globe to get creative during the pandemic.
messaging and content-driven direction offered audiences the perfect storm of engagement and educational value, which resulted in record sales during the pandemic.
Lesson: By considering the value your product or service can offer consumers in this brave new world and creating content to help people engage with your brand on a deeper, more meaningful level, you will be able to remain afloat in th