Business Profile on Google

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First of all, you need to divide the budget into 3 items: Initial cost (one-off). Business Profile on Google to create the website and, if necessary, the coordinated image. It runs out once these elements have been created. Monthly agency cost . The agency to which you entrust your online communication and the implementation of the insurance marketing strategies you have agreed upon, has monthly costs to support, precisely, the service performed (creation of SEO content, management of social channels, management of ad campaigns, etc.). Pay-per-click budget . The Google Ads campaign has its own daily cost. Its amount depends on various factors such as, for example, the competitiveness of your sector, the geographical area of ​​your interest, the popularity of searches (or, on the contrary, the market niche you are targeting).


Therefore, to allocate the right budget needed area code mobile number philippines for effective online insurance marketing, you need to evaluate these 3 cost items and plan a campaign duration. How? By dividing it into two phases: Initial phase . This is the most complex phase in which the costs of analysis and optimization of the strategy are also very important. The monthly budget is relatively high and the duration can vary from 3 to 6 up to 12 months. Maintenance Phase . Once the first results are achieved, it is sufficient to continue along the path traced so far. The monthly budget is relatively low and its sustainability means that this phase can easily last forever.




14. Create an effective website for your insurance agency insurance agency website How to create an effective website for an insurance agency? The goal to achieve is easily identifiable: your website is more effective the more it manages to convert a visitor into a contact. The difficult part, in fact, is in “how” to get there. The good news is that today, unlike a few years ago, you can count on the help of artificial intelligence to create the content of your website . Before you think about the structure and content of your agency website, however, you need to answer a couple of questions: What are your goals? Increase your awareness, inform, generate leads (contacts), or something else? Who are your potential customers targeting? Who are your online communications aimed at? Knowing your audience means estimating what they are looking for and what their needs are.