SEO for YMYL sites: EEAT criteria and Quality Rater's yardstick If we talk about SEO for medical sites and for all YMYL sites, we identify two macro-directions that must necessarily be followed. The first is the overcoming of the criteriaEEAT( Experience, Expertise, Authoritativeness, Reliability ), of vital importance, otherwise you risk compromising your ranking in searches for the most contested keywords or suffering significant traffic losses after the implementation of algorithm updates. A short memo on the various aspects that make up this fundamental criterion for SEO: Content Creator Experience – The author's general, first-hand experience on the underlying topic.
Or even sharing real experiences, perhaps not the cambodia number data author's but other users' on a given topic. Expertise – The author’s knowledge and expertise on the specific topic being discussed. In short: do they really know about it? Are they an expert on the subject? Authoritativeness – The authorship of the content, online, on those topics. How well-recognized and valued is the author as a source on the topic? Trust – The reliability of the content produced in terms of accuracy, completeness, honesty, as well as the security and transparency of the web page where the content is published.
In essence, the bar is raised significantly for YMYL sites because of these very similar aspects – if you look closely – which inextricably link the author and his content to the site where it is published. Some of the above elements, however, may seem difficult to distinguish. Let's try to clarify... Differences between Experience and Expertise (Experience VS Expertise) The concept of “ Experience ” is a fairly recent addition by Google. The SEO consultant (and the web marketing consultant, transversally) must be able to distinguish between contents that aim to communicate “experience” to the reader and those that instead focus on “competence”.
My Business for Local SEO and more
Re: My Business for Local SEO and more
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