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Identify satisfied customers
Use campaigns new zealand whatsapp contests or giveaways
Don't write fake reviews
Email marketing to get positive reviews
Incorporate the request for reviews into the company's general communication
Use participatory language
Apply originality
Identify satisfied customers
Every company has happy, satisfied customers and even brand “prosumers .” Apple, for example, has a huge number of prosumers, because they have crossed the barrier of being consumers to become brand advocates.
The most important thing is to identify those satisfied customers. You can create a satisfaction form (short, we want them to fill it out…) with a simple question. If you had to recommend our service, on a scale of 1 to 10, where 1 is never and 10 is always, what score would you give us?
You can encourage them to fill out the survey to enter a contest, get a discount on their next purchase or an exclusive service. The idea is to obtain this data in order to filter out from the entire customer database those who are likely to leave a positive review on social media.
Once the database of satisfied customers has been created, we can work on a more direct and personalized campaign to obtain their feedback on social networks.